Communications strategy for leaders, teams, and mission-driven brands.

I help organizations clarify the story, align the message, and build the communications systems that help people trust, join, support, and act.

My work spans executive communications, employer brand, campaign strategy, nonprofit storytelling, website messaging, internal communications, and content systems — with experience across global companies, national nonprofits, outdoor organizations, and founder-led teams.

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What I Do

  • I help leaders show up with clarity, credibility, and a voice people can trust.

    • Speeches, remarks, and talking points

    • Executive briefings and message prep

    • LinkedIn and thought leadership strategy

    • Board, donor, partner, and stakeholder communications

    • Leadership voice and narrative arcs

    • Executive communications archives and systems

  • I help teams explain why the work is worth joining — and build the systems that help culture hold internally.

    • Employee value propositions

    • Recruiting narratives

    • Careers page messaging

    • Candidate-facing content

    • Internal communications rhythms

    • Employee advocacy and culture storytelling

    • Staff onboarding and training communications

  • I help teams turn big ideas into clear campaigns, useful content, and digital experiences that earn action.

    • Campaign narrative and creative briefs

    • Website copy and UX copy

    • Landing pages and conversion copy

    • Content strategy and editorial calendars

    • Newsletter, blog, and social frameworks

    • Partnership campaigns and toolkits

    • Measurement framing beyond vanity metrics

  • I help teams prepare language for sensitive, public, or high-stakes moments.

    • Narrative framing for press moments

    • Stakeholder alignment

    • Defensible language and proof discipline

    • FAQs and Q&A prep

    • Holding statements and internal scripts

    • Rapid response / issues support

The Kraken Employee Value Proposition
The Kraken Employee Value Proposition

Recent Highlights

Built

Employer brand + EVP system at Kraken for a remote-first org (3,000+ employees, 70+ countries).

See Case Study
National Park Foundation
National Park Foundation

Led

New York Times editorial campaign for the National Park Foundation — narrative development, paid media, and cross-platform amplification (ad, podcast, newsletter, social).

See Case Study
Shenandoah National Park Trust
Shenandoah National Park Trust

Created

Nonprofit communications and marketing function, building the plan, channels, and workflows needed to operate through the pandemic.

See Case Study

Selected Clients

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Looking for full-time communications leadership?

I’m especially interested in senior or director-level roles where communications strategy, executive partnership, brand narrative, and hands-on execution meet.

Strong-fit lanes include:

  • Executive communications

  • Corporate communications

  • Brand communications

  • Content strategy

  • Employer brand

  • Internal communications

  • Nonprofit communications

  • Thought leadership

  • Campaign strategy

  • Communications systems and operations

A campfire with logs burning surrounded by rocks in a forest at dusk or nighttime.
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Are you a camp or cause?

Camper is the studio side of this work: story, systems, and trail support for camps, small nonprofits, outdoor education programs, and mission-driven teams.

Through Camper, I help organizations clarify their story, strengthen their digital presence, improve hiring and recruitment communications, and build the systems that help people find, understand, join, support, and sustain the work.

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